Aussie Business Owners Using Websites Have Missed The Point

Aussie Business Owners Using Websites Have Missed The Point

There is a sad state of affairs going on in the Australian business arena, and that is the murder of websites. Many Australian business people have heard of all of the associated benefits of using the internet as an advertising medium, and it is no secret that the majority of buyers will search a business website looking for solutions to their problems, or for products to buy, before they will go to a bricks and mortar store.

The Internet has catapulted to one of the most effective ways of advertising, as well as selling products and services practically overnight, especially in the American market. Websites are used by businesses that are brick and mortar, as well as online business people that no longer need a traditional shop front to get business, leveling the playing field, as well as knocking down borders for businesses to advertise out of their area. Unlike America Australian webmasters have sadly missed the point of having a website attached to their traditional bricks and mortar business.

Where Aussies Have Gone Wrong
Lets take a look for a moment at the qualities that a good website has, and where many people are failing. The top priority for a website is that it doesn’t become stagnant, if a visitor goes to your website, likes what they see, they will come back, and maybe even buy online instead of ever visiting the actual store. But to achieve this website owners have two options, they can learn how to change things regularly on their website, which will take time, money and in most cases a working knowledge of HTML coding, or they can hire someone to do it for them. Right?

Wrong! That is not a businesses only option, one tool that a business should never be without is a Blog, short for weblog, for business owners who aren’t familiar with the inner workings of a website, and don’t want to hire someone every couple of days to update their website, a Blog is the perfect alternative. For those who have products that change regularly, lets say you sell used machinery for example, a Blog that can be updated, and edited regularly will give them the opportunity to display photos, descriptions, specials, and prices daily with minimal fuss, and these posts can even be edited once the product has been sold.

There are many Blogs that can be easily attached to a websites domain name, and links can be added to the website to offer visitors the option of visiting to gain up to date information. The best thing about a Blog is that it will cost business owners practically peanuts, and can be used by business owners, without a working knowledge of HTML, or any coding of any type. It really is as simple as copy and pasting from an application such as MS Word, to your Blog, and pasting in some pictures.

Other additional benefits are increased website visibility, and rankings in the search engines, because of the regularly updated information, spiders are encouraged to crawl your Blog more often, and index new information. As well as this website owners are given the opportunity to connect with their online visitors making them more credible, which will make the visitor more likely to buy a product or service.

How To Get A Blog
There are many free Blogs available, such as blogger.com, (www.blogger.com) which come without advertising, or banners, but you are tied to the blogger.com domain name. Free Blogs are a great way to find out what Blogging is all about, and how simple they are to use.

For business owners who don’t want to seem naive, unprofessional or new to the online way of doing business a Blog that is attached to your own domain name is far more beneficial. The best way to get a Blog attached to your domain name is to visit your hosting provider, and check to see whether they provide this service. If your hosting provider doesn’t have a Blog tool, then seriously consider finding a hosting provider that does.